| |
| |
|
Email Marketing Information |
|
|
|
LifeHealthInsurance.ca What's the Value of an E-mail Address?
Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article. Communicating by e-mail has a number of benefits: The e-mail addresses you have already collected, just like mailing addresses, are most valuable when they belong to the people who are connected and informed participants in your organization. Many organizations who consider "buying" an e-mail list will soon learn that their money will be wasted on strangers because their best prospects are the ones who are already acquainted with the good work you do. Therefore, it is worth the effort to cultivate your current list and do all you can to acquire their e-mail addresses and their permission to communicate with them by e-mail.
Merritt Olsen is a freelance writer and marketing consultant specializing in online and e-mail marketing. Need unique content for your e-mail newsletter that you can't find here? Merritt has the experience and the savvy to write about a variety of topics and can be reached through www.tomorrowsdonor.com. Copyright © 2004 Merritt Olsen & The Pursuant Group. Permission is granted to reprint this article in print or on your website so long as the paragraph above is included and contact information is provided to www.pursuantgroup.com.
MORE RESOURCES:
Firedrum Internet Marketing Launches New Software and Offers Free Email ... - PR Web (press release)
Google News |
|
|
|
RELATED ARTICLES
A Review on Email Go Getter System (EGGS) A Review on Email Go Getter System (EGGS) by Martin LeeEGGS is a new autoresponder system that I have started to use recently. The main difference between EGGS and other commercial autoresponders out there is that EGGS is hosted and run entirely on your own web server. RSS vs Email: Its Not An Either-Or Question If you've been getting caught up in all this talk of RSS versus email, its time to stop wondering.Marketing Sherpa just posted a new report that stirred up the old RSS vs Email debate again. Dirty Secrets Of Co-Registration Email Lists Years ago, I listened to Internet marketing "gurus" share that they had lists in the hundreds of thousands, and I was all ears. Up to that point, I had not managed to get my lists above 60,000 (after many years of consistently working at it). Whats on YOUR Subscriber Thank-You Page? When I coach my clients on how to get more business from their e-zines, I'm delighted to see that they spend time on creating content that builds a relationship with their readers. But I see many of these publishers overlooking the very beginning of their valuable relationship with their subscribers. Is Your Autoresponder Hungry? Do you know how to feed it, so that it helps you to earn the money you deserve! Building your own profit pulling list is EASY when you know how!One common misconception about having a mailing list of your own is that it has to be very large before you can make any money with it.Nothing could be further from the truth!Your list members could almost be regarded as a friend, this may sound hard to believe, and it probably is to a degree, as you can't get to know all off your list members on a personal basis. 10 Ways To Quadruple Your Sales with 232% 1. When you make your first sale, you need to follow-up with the customer. E-Newsletter Layout: Add White Space to Improve Readability White space in newsletters is like pausing in conversation. Take a breath now and then to avoid overwhelming the reader. Autoresponders, Which Autoresponder Is Right For Your Business? An autoresponder is a software program that automatically sends a prewritten reply to anyone who uses your autoresponder address. It works 24/7 everyday of the year. Use the "Reply All" Function in Email Judiciously Type "email etiquette" into the search bar of any popular search engine and you'll get over one million hits. Because email is used so broadly, it poses certain problems for the professional who is attempting to communicate well. A Single Email Is Never Enough "Repetition is the key to advertising (marketing)". Those words were said by a friend of mine, Jason Olson, back in his days of selling radio and direct mail ads. Avoiding Blacklisting: Making Sure Your Email Gets Through We all know that email is probably today's most popular way to advertise. Every day our inboxes are filled with messages from people who want our business--whether we asked for the contact or not. Get More Targeted Traffic, List Subscribers and Customers; Without Paying a Cent! No doubt one of the overriding concerns you have is getting good, targeted traffic to your site. Heck, even the "gurus" can't get too much good traffic. Masterful E-mail Marketing There are more than 100 million e-mail users in the United States. Imagine how many of them might need YOUR services or products. Email Marketing Losing Its Effectiveness? The Alternative Is Desktop Marketing! You've heard of email marketing, but it isn't what it used to be. With today's abundance of spam and even opt-in email solicitations, your messages are competing against hundreds of incoming messages daily. Is Your Email Address Blacklisted? A lady emailed me yesterday very upset over the fact that her friend's Internet Service Provider (ISP) wasn't delivering important email messages.This lack of delivery caused a real problem for the two of them with ruined plans, missed appointments, and just plain inconvenience. How to Make Your Email Smile Technology has a tendency to be impersonal and unfriendly - if you let it. Think of the last time you received an email from someone, read it, and said to yourself, "Boy was that a lifeless, mal-prepared, impersonal message - looks like Randy really cares to stay connected with me. Viral Marketing - Your Key to Gaining New Clients Email newsletters are an excellent means of promoting the products and services offered on your Website. Adding two simple tools to your newsletter can dramatically increase your readership. Kick-Starting E-mail Profits Growth From One Single Shot! Perhaps the most critical step in guaranteeing the success of your e-mail promotions is to send your messages to a targeted list of opt-in subscribers who have specifically requested to receive information on a particular topic from you. That's your "in-house" email list. Why Are People Cheesed Off With the Internet? Having been connected to the "net" now for about eight years I can't help but notice the amount of deception that goes on. And it seems to be getting worse. Using A Simple Idea to Target Your Audience A wonderfully easy and free concept that many people seem to overlook during their online marketing career is the survey. If you are looking for programs to promote or ideas for articles, you really need not look much further than your own opt in list.
|
| home | site map |
| © 2006 |